为什么乐视网要上市？

乐视网是中国一家知名的互联网视频平台，成立于2004年，总部位于北京。自成立以来，乐视网一直在不断扩大其业务规模和用户基础。作为一家独角兽公司，乐视网的目标之一就是通过上市进一步推动其发展。那么，为什么乐视网要上市呢？

首先，上市可以为乐视网提供充足的资金支持。作为一家互联网视频平台，乐视网需要大量的资金来购买版权内容、建设服务器和数据中心、开展市场推广等。通过上市融资，乐视网可以获得更多的资金，进一步扩大其影响力和市场份额。

Secondly, 上市可以增强乐视网的品牌价值和公众形象。上市后，乐视网就成了一家在证券市场上有着明确身份和地位的公司。这将有助于提高乐视网的企业形象和品牌价值，吸引更多用户和合作伙伴的关注和信任。

Moreover, 上市可以提升乐视网的竞争力。互联网视频行业竞争激烈，诸如腾讯视频、爱奇艺等公司也在不断发展壮大。通过上市，乐视网可以进一步加强其技术研发和创新能力，提升产品和服务质量，以在竞争中脱颖而出。

Additionally, 上市也为乐视网提供了更多的发展机会。乐视网可以通过合并收购等方式扩大自己的业务版图，进一步拓展相关产业链条。上市后，乐视网还可以吸引更多的投资者和合作伙伴，共同开拓新的业务领域。

Last but not least, 上市可以增强乐视网的治理结构和透明度。乐视网上市后需要遵守证券法律法规，完善公司治理结构，加强信息披露。这将有助于提高公司的运营效率和市场信誉，促使乐视网更好地规范自身行为，保护投资者利益。

In conclusion, 乐视网选择上市是为了获得更多的资金支持，提升品牌价值和公众形象，增强竞争力，拓展发展机会，以及加强治理结构和透明度。通过上市，乐视网将进一步推动自身的发展，实现更长远的战略目标。

最后，上市也为乐视网提供了更多的发展机会。乐视网可以通过合并收购等方式扩大自己的业务版图，进一步拓展相关产业链条。上市后，乐视网还可以吸引更多的投资者和合作伙伴，共同开拓新的业务领域。

最后但并非最不重要的是，上市可以增强乐视网的治理结构和透明度。乐视网上市后需要遵守证券法律法规，完善公司治理结构，加强信息披露。这将有助于提高公司的运营效率和市场信誉，促使乐视网更好地规范自身行为，保护投资者利益。

总之，乐视网选择上市是为了获得更多的资金支持，提升品牌价值和公众形象，增强竞争力，拓展发展机会，以及加强治理结构和透明度。通过上市，乐视网将进一步推动自身的发展，实现更长远的战略目标。

English Translation:

Why did LeTV decide to go public?

LeTV is a well-known Chinese internet video platform, established in 2004 and headquartered in Beijing. Since its establishment, LeTV has been continuously expanding its business scale and user base. As a unicorn company, one of LeTV's goals is to further promote its development through going public. So, why did LeTV decide to go public?

Firstly, going public can provide abundant financial support for LeTV. As an internet video platform, LeTV requires a large amount of funding to purchase copyright content, establish servers and data centers, and carry out marketing activities. Through going public and fundraising, LeTV can obtain more capital to expand its influence and market share.

Secondly, going public can enhance LeTV's brand value and public image. After going public, LeTV becomes a company with a clear identity and position in the securities market. This will help improve LeTV's corporate image and brand value, attracting more attention and trust from users and partners.

Moreover, going public can enhance LeTV's competitiveness. The competition in the internet video industry is fierce, with companies like Tencent Video and iQiyi constantly growing and expanding. Through going public, LeTV can further strengthen its technological research and development capabilities, improve product and service quality, and stand out in the competition.

Additionally, going public also provides more development opportunities for LeTV. LeTV can expand its business scope by mergers and acquisitions, further develop related industry chains. After going public, LeTV can attract more investors and partners to explore new business areas together.

Last but not least, going public can strengthen LeTV's governance structure and transparency. After going public, LeTV needs to comply with securities laws and regulations, improve corporate governance structure, and enhance information disclosure. This will help improve the company's operational efficiency and market reputation, prompting LeTV to better regulate its own behavior and protect investor interests.

In conclusion, LeTV chose to go public to obtain more financial support, enhance brand value and public image, strengthen competitiveness, expand development opportunities, and improve governance structure and transparency. Through going public, LeTV will further promote its development and achieve long-term strategic goals.