中文：

随着互联网的普及和电子商务的快速发展，越来越多的传统企业开始转型做电商。传统企业转型做电商有很多好处，比如拓展销售渠道、提高品牌知名度、降低成本等。那么，传统企业为什么要转型做电商呢？

首先，转型做电商可以拓展销售渠道。传统企业的销售渠道比较单一，而电商可以通过线上销售的方式，将产品卖到全国甚至全球，从而扩大销售市场。此外，电商还可以通过互联网广告、社交媒体等渠道，提高品牌知名度和曝光率。

其次，转型做电商可以提高品牌知名度。在互联网时代，信息传播速度快，范围广。通过电商平台，传统企业可以快速提高品牌知名度和影响力。此外，电商平台还可以通过用户评价、晒单等方式，提高用户的信任度和忠诚度。

最后，转型做电商可以降低成本。通过电商平台，传统企业可以减少中间环节和库存成本，从而提高利润。此外，电商平台还可以通过精准营销和个性化推荐等方式，提高销售转化率和客户满意度。

综上所述，传统企业转型做电商是必要的。只有通过不断转型和创新，才能在激烈的市场竞争中立于不败之地。

英文：

With the popularization of the internet and the rapid development of e-commerce, more and more traditional companies are starting to transform themselves into e-commerce enterprises. There are many benefits for traditional companies to transform into e-commerce, such as expanding sales channels, increasing brand awareness, and reducing costs. So, why do traditional companies need to transform into e-commerce?

Firstly, transforming into e-commerce can expand sales channels. Traditional companies usually have a single sales channel, while e-commerce can sell products online to the whole country or even the world, thus expanding the sales market. In addition, e-commerce can increase brand awareness and exposure through online advertising and social media channels.

Secondly, transforming into e-commerce can increase brand awareness. In the internet era, information spreads quickly and widely. Through e-commerce platforms, traditional companies can quickly increase brand awareness and influence. In addition, e-commerce platforms can improve user trust and loyalty through user reviews, sharing, and other methods.

Finally, transforming into e-commerce can reduce costs. Through e-commerce platforms, traditional companies can reduce intermediary links and inventory costs, thus improving profits. In addition, e-commerce platforms can improve sales conversion rate and customer satisfaction through precision marketing and personalized recommendations.

In summary, it is necessary for traditional companies to transform into e-commerce. Only through continuous transformation and innovation can they remain invincible in fierce market competition.