中文：

引领需求是指通过创新、营销、品牌或其他手段来创造或挖掘消费者需求，从而激发消费者购买欲望和行为的过程。这个过程需要深入了解目标消费者的需求和心理，通过巧妙地引导和创造来激发消费者的购买欲望，从而创造商业价值。

引领需求的成功案例很多，比如苹果公司。苹果公司通过不断推出创新的科技产品，如iPhone、iPad、Mac等，引领了消费者对高科技产品的需求。这些产品不仅满足了消费者的需求，还带来了全新的消费体验，使消费者对高科技产品的认识和需求得到了提升和满足。

再比如宜家家居，它通过提供北欧风格的家具和家居装饰，以及良好的购物体验，引领了消费者对简约、舒适、实用的家居风格的需求。宜家家居不仅提供了符合消费者需求的产品和服务，还通过创新的营销手段和品牌形象来增强消费者的购买欲望和忠诚度。

因此，引领需求是商业成功的关键之一。它需要深入了解目标消费者的需求和心理，通过创新、营销、品牌或其他手段来创造或挖掘消费者需求，从而激发消费者购买欲望和行为。

英文：

Leading demand refers to the process of creating or tapping consumer demand through innovation, marketing, branding, or other means to stimulate consumer purchasing desires and behaviors. This process requires a deep understanding of the target consumers' needs and psychology, and cleverly guiding and creating to stimulate consumers' purchasing desires, thereby creating business value.

There are many successful cases of leading demand, such as Apple. Apple has successfully led consumers' demand for high-tech products by continuously launching innovative technology products such as the iPhone, iPad, and Mac. These products not only meet consumers' needs but also bring brand-new consumer experiences, enhancing and satisfying consumers' awareness and demand for high-tech products.

Another example is IKEA Home Furnishing. It has led consumers' demand for a simple, comfortable, and practical home style by providing Nordic-style furniture and home decorations, as well as a good shopping experience. IKEA not only provides products and services that meet consumers' needs but also enhances consumers' purchasing desires and loyalty through innovative marketing methods and brand image.

Therefore, leading demand is one of the keys to business success. It requires a deep understanding of the target consumers' needs and psychology, creating or tapping consumer demand through innovation, marketing, branding, or other means to stimulate consumers' purchasing desires and behaviors.