柯达为什么破产?
柯达是一家曾经在全球影像和照片处理领域占据领先地位的公司。然而,在2012年,柯达宣布破产。那么,为什么柯达会破产呢?
Firstly, Kodak failed to adapt to the digital age. With the rise of digital photography, demand for traditional film cameras and prints declined rapidly. Kodak's competitors, such as Fujifilm and Canon, were quick to embrace digital technology and diversify their businesses, while Kodak lagged behind. This lack of innovation left Kodak with a portfolio of outdated products and a dwindling market share. Secondly, Kodak's cost structure became uncompetitive. With high fixed costs and a bloated workforce, Kodak found it difficult to compete with smaller, more agile competitors. In addition, Kodak's legacy manufacturing facilities were expensive to operate and difficult to adapt to changing market conditions. Finally, Kodak's management made several strategic mistakes. The company attempted to diversify into unrelated businesses, such as biotechnology and retail photo kiosks, which diluted its focus and resources. Additionally, Kodak failed to license its valuable patent portfolio, which could have provided a valuable source of revenue.英文翻译:
Firstly, Kodak failed to adapt to the digital age. With the rise of digital photography, demand for traditional film cameras and prints declined rapidly. Kodak's competitors, such as Fujifilm and Canon, were quick to embrace digital technology and diversify their businesses, while Kodak lagged behind. This lack of innovation left Kodak with a portfolio of outdated products and a dwindling market share. Secondly, Kodak's cost structure became uncompetitive. With high fixed costs and a bloated workforce, Kodak found it difficult to compete with smaller, more agile competitors. In addition, Kodak's legacy manufacturing facilities were expensive to operate and difficult to adapt to changing market conditions. Finally, Kodak's management made several strategic mistakes. The company attempted to diversify into unrelated businesses, such as biotechnology and retail photo kiosks, which diluted its focus and resources. Additionally, Kodak failed to license its valuable patent portfolio, which could have provided a valuable source of revenue.