中文：

预期效益是指在未来一段时间内，企业或个人预期能够实现的收益和效果。这些效益可以是财务上的，如预计的销售额、利润和现金流等，也可以是非财务上的，如客户满意度、市场份额和品牌知名度等。

预期效益对于企业和个人具有重要的意义。首先，它们可以帮助我们明确目标，制定计划和策略，以及分配资源。其次，它们可以激励团队成员和管理层，努力实现这些目标。最后，它们可以帮助我们评估业务绩效和成果，以及调整和优化业务策略。

为了实现预期效益，企业和个人需要制定合理的计划和策略，包括市场调研、产品研发、营销推广、财务管理等各个方面。同时，他们还需要具备优秀的团队成员和管理层，积极推动业务的发展，以及不断学习和创新，适应市场的变化。

总之，预期效益是企业和个人成功的关键因素之一。通过制定合理的计划和策略，以及积极推动业务的发展，我们可以实现预期效益，提高企业竞争力和市场地位。

英文：

Expected benefits refer to the potential gains and results that an enterprise or individual expects to achieve in the future period. These benefits can be financial, such as expected sales, profits, and cash flow, or non-financial, such as customer satisfaction, market share, and brand awareness.

Expected benefits are of great significance to enterprises and individuals. Firstly, they help us clarify goals, develop plans and strategies, and allocate resources. Secondly, they can motivate team members and management to work hard to achieve these goals. Finally, they help us evaluate business performance and results, and adjust and optimize business strategies.

To achieve expected benefits, enterprises and individuals need to develop reasonable plans and strategies, including market research, product development, marketing promotion, financial management, etc. At the same time, they also need to have excellent team members and management who actively promote the development of the business and constantly learn and innovate to adapt to market changes.

In summary, expected benefits are one of the key factors for the success of enterprises and individuals. By developing reasonable plans and strategies and actively promoting the development of the business, we can achieve expected benefits, improve enterprise competitiveness and market status.