便利店效益低为何仍要扩张？

中文段落：

在许多人看来，便利店效益低下，利润微薄，似乎并不具备扩张的优势。然而，为何一些便利店品牌仍然选择扩张呢？这背后的原因其实多种多样。首先，便利店作为一种零售业态，其核心价值在于便利性。通过扩张，便利店可以覆盖更广泛的区域，满足更多消费者的即时购物需求，从而增强品牌影响力。其次，扩张可以帮助便利店实现规模经济，降低运营成本。当店铺数量达到一定规模时，采购、物流、管理等方面的成本都会得到优化，从而提高整体效益。此外，扩张还可以为便利店创造更多与供应商、广告商等合作伙伴的合作机会，进一步拓展盈利渠道。

当然，便利店扩张也面临一定的风险和挑战。例如，选址不当、管理不善等因素可能导致新店经营不善，进而影响整个品牌的声誉和盈利能力。因此，在扩张过程中，便利店品牌需要谨慎评估市场环境、竞争态势和自身实力，制定科学合理的扩张策略，以确保扩张的成功和可持续发展。

英文段落：

To many, convenience stores seem to lack the advantage of expansion due to their low profitability and slim margins. Yet, why do some convenience store brands still choose to expand? There are various reasons behind this decision. Firstly, as a retail format, convenience stores' core value lies in convenience. By expanding, they can cover a wider area, meet the immediate shopping needs of more consumers, and thus enhance brand influence. Secondly, expansion can help convenience stores achieve economies of scale and reduce operational costs. When the number of stores reaches a certain scale, costs in procurement, logistics, and management can all be optimized, leading to improved overall profitability. Additionally, expansion creates more opportunities for cooperation with suppliers, advertisers, and other partners, further expanding revenue channels.

Of course, convenience store expansion also faces certain risks and challenges. For instance, improper location selection or inadequate management can lead to poor performance of new stores, potentially affecting the reputation and profitability of the entire brand. Therefore, during the expansion process, convenience store brands need to carefully assess the market environment, competitive landscape, and their own strengths, formulating scientific and reasonable expansion strategies to ensure successful and sustainable expansion.