中文：

分销权是指企业授予其他实体在其区域内独家销售其产品的权利。这意味着被授予分销权的实体可以成为该产品的独家经销商，并在其区域内进行销售和推广。分销权可以进一步分为独家分销和非独家分销。独家分销是指只有特定的实体可以在特定区域内销售该产品，而非独家分销则允许多个实体在相同区域内销售该产品。

对于企业而言，通过授予分销权，他们可以将其产品推广到更广泛的区域，并利用分销商的网络和资源来提高产品的知名度和销售量。此外，企业还可以通过与分销商合作来改善其产品的市场接受度和竞争力。

然而，需要注意的是，选择合适的分销商需要仔细考虑。企业需要评估潜在分销商的信誉、销售能力和市场覆盖范围，以确保其产品能够得到适当的推广和销售。同时，企业还需要与分销商建立良好的合作关系，并提供必要的支持和培训，以帮助其实现销售目标。

英文：

Distribution rights refer to the right granted by a company to other entities to exclusively sell its products in a specific region. This means that the entity granted the distribution rights can become the exclusive distributor of the product and sell and promote it in its region. Distribution rights can be further classified into exclusive and non-exclusive distribution. Exclusive distribution refers to only a specific entity being able to sell the product in a specific region, while non-exclusive distribution allows multiple entities to sell the product in the same region.

For companies, granting distribution rights can help them promote their products to a wider range of areas and leverage the distributor's network and resources to increase product awareness and sales. In addition, companies can also improve the market acceptance and competitiveness of their products by cooperating with distributors.

However, it should be noted that selecting appropriate distributors requires careful consideration. Companies need to assess potential distributors' credibility, sales ability, and market coverage to ensure that their products can be appropriately promoted and sold. At the same time, companies also need to establish good cooperation with distributors and provide necessary support and training to help them achieve sales targets.