Title: The Meaning of Stock Returns

In the world of finance, the term "stock returns" refers to the profit or loss realized from investing in the stock market. Stock returns are typically calculated as the difference between the purchase price of a stock and its selling price, minus any transaction costs. However, stock returns are not limited to the买卖差价，they also include dividends received from the stock.

Dividends are payments made by the company to its shareholders from its profits. When a company makes a profit, it has the option of reinvesting those profits back into the business or paying them out to its shareholders in the form of dividends. Stockholders whose shares are in the record date are eligible to receive these dividends.

The return on investment (ROI) is another important aspect of stock returns. ROI measures the profitability of an investment by dividing the amount of money gained or lost by the initial investment. It is calculated by dividing the difference between the selling price and the purchase price of a stock by the purchase price, and then multiplying by 100 to get a percentage.

Stock returns are essential for investors as they provide a measure of the performance of their investments. Stock returns can vary widely from one investment to another, so it is important for investors to understand their investment goals and risk tolerance before making any decisions.

In conclusion, stock returns are a crucial aspect of investing in the stock market. They provide investors with a measure of their investment performance and can help them achieve their financial goals. Understanding stock returns is essential for making informed investment decisions.