2014亚洲品牌500强排行评选揭秘

Unveiling the Selection Criteria of the 2014 Asia's Top 500 Brands Ranking

在全球化浪潮下，品牌的力量日益凸显，亚洲品牌500强排行榜无疑是衡量亚洲地区品牌实力的重要标杆。那么，2014年的亚洲品牌500强排行是如何进行评选的呢？本文将从评选背景、标准以及意义等方面进行解析。

Amid the wave of globalization, the power of brands has become increasingly prominent, and the Asia's Top 500 Brands ranking is undoubtedly an important benchmark for measuring the brand strength in Asia. So, how was the 2014 Asia's Top 500 Brands ranking selected? This article will analyze the selection background, criteria, and significance.

首先，评选背景方面，亚洲品牌500强排行榜的评选旨在推动亚洲品牌的国际化进程，提升亚洲品牌的全球竞争力。该评选活动由亚洲品牌协会等权威机构联合主办，汇聚了亚洲地区最具影响力的品牌，为亚洲品牌的发展搭建了一个展示和交流的平台¹。

Firstly, in terms of the selection background, the Asia's Top 500 Brands ranking aims to promote the internationalization of Asian brands and enhance their global competitiveness. Organized by authoritative institutions such as the Asia Brand Association, the ranking brings together the most influential brands in Asia, providing a platform for exhibition and exchange for the development of Asian brands¹.

其次，评选标准是关键。2014年亚洲品牌500强的评选主要基于品牌的亚洲影响力，这包括品牌开拓市场、占领市场并获得利润的能力²。具体指标如市场占有率、品牌忠诚度以及亚洲领导力等都被纳入考量范围²。这些标准综合反映了品牌在亚洲地区的综合实力和影响力。

Secondly, the selection criteria are crucial. The selection of the 2014 Asia's Top 500 Brands was primarily based on the Asian influence of brands, which includes their ability to open up markets, occupy them, and generate profits². Specific indicators such as market share, brand loyalty, and Asian leadership were taken into account². These criteria collectively reflect the overall strength and influence of brands in Asia.

最后，从评选意义上看，亚洲品牌500强排行榜不仅是对品牌实力的认可，更是对品牌发展潜力的挖掘。它为企业提供了一个了解自身在亚洲乃至全球市场中定位的机会，同时也为投资者提供了有价值的参考信息。

Finally, in terms of significance, the Asia's Top 500 Brands ranking is not only a recognition of brand strength but also a discovery of brand development potential. It provides companies with an opportunity to understand their positioning in the Asian and even global markets, while also providing valuable reference information for investors.

综上所述，2014亚洲品牌500强排行的评选是一个严谨而全面的过程，它充分考虑了品牌在亚洲地区的影响力和发展潜力。通过这一评选，我们不仅能够看到亚洲品牌的实力与风采，更能感受到亚洲品牌在全球范围内的崛起与壮大。

In summary, the selection process for the 2014 Asia's Top 500 Brands ranking is rigorous and comprehensive, fully considering the influence and development potential of brands in Asia. Through this ranking, we can not only see the strength and charm of Asian brands but also feel their rise and growth globally.