【中文版】

副线品牌是指企业为了满足消费者不同的需求和偏好而推出的一个与主品牌定位不同的品牌。副线品牌通常在价格、风格、市场定位等方面与主品牌有所区别，以吸引特定的消费群体。

对于一个企业来说，推出副线品牌可以带来很多好处。首先，副线品牌的推出可以扩大企业的市场份额，吸引更多的消费者。其次，副线品牌的推出可以提升企业的品牌价值，增强企业的品牌影响力。最后，副线品牌的推出还可以帮助企业更好地满足消费者需求，提高消费者的满意度。

在选择副线品牌时，企业需要考虑多个因素。首先，企业需要考虑消费者的需求和偏好，以及市场趋势和竞争对手的情况。其次，企业需要考虑自身的资源和能力，包括资金、技术、人才等方面。最后，企业需要对副线品牌进行科学的管理和控制，确保其与主品牌的协调性和一致性。

总的来说，副线品牌的推出是企业品牌战略中的重要一环，可以帮助企业更好地满足消费者需求，扩大市场份额，提升品牌价值。

【英文版】

What is a sub-brand? A sub-brand is a brand launched by an enterprise to meet the different needs and preferences of consumers, which has a different positioning from the main brand in terms of price, style, and market positioning, etc., in order to attract a specific consumer group.

For an enterprise, launching a sub-brand can bring many benefits. Firstly, the launch of a sub-brand can expand the enterprise's market share and attract more consumers. Secondly, the launch of a sub-brand can enhance the enterprise's brand value and enhance its brand influence. Finally, the launch of a sub-brand can also help the enterprise better meet consumer demand and improve consumer satisfaction.

When selecting a sub-brand, enterprises need to consider multiple factors. Firstly, enterprises need to consider consumer needs and preferences, as well as market trends and the situation of competitors. Secondly, enterprises need to consider their own resources and capabilities, including funding, technology, talent, etc. Finally, enterprises need to manage and control the sub-brand scientifically to ensure coordination and consistency with the main brand.

Overall, the launch of a sub-brand is an important part of an enterprise's brand strategy, which can help enterprises better meet consumer demand, expand market share, and enhance brand value.