为什么360定增？

近年来，中国互联网行业发展迅猛，许多企业通过定增方式筹集资金以支持其业务扩张和创新发展。360（Qihoo 360 Technology Co. Ltd.）作为一家知名的互联网安全公司，也选择了定增作为融资手段。

首先，360定增的主要目的是募集资金以扩大其业务。互联网安全领域竞争激烈，需要大量资金来进行技术研发、人才引进和市场推广等。通过定增融资，可以迅速增加公司的资本实力，提高市场竞争力，进一步开展新产品研发和市场拓展。

其次，360选择定增的原因是为了吸引战略投资者。在资本市场中，有许多投资者对互联网安全行业寄予厚望，并愿意为之提供资金和资源支持。通过定增，360可以吸引这些具有行业经验和资源优势的投资者，与他们合作共赢，共同推动公司的发展。

此外，360定增也可以增加公司的市值和股东基础。定增完成后，公司的股本规模将扩大，市值也会相应上升。这将为公司带来更多发展机会，吸引更多投资者的关注和支持。同时，通过定增还可以引进新的股东，扩大公司的股东基础，提升公司的治理水平和决策能力。

然而，定增也存在一些风险和挑战。首先，定增可能导致股权稀释，对原有股东利益造成一定影响。其次，选择合适的定增价格和投资者也需要公司经营层具备一定的谨慎和专业能力，以保证公司长期发展的稳定性和可持续性。

总的来说，360选择定增是为了支持公司的业务扩张和创新发展。通过定增融资，可以加强公司的资本实力，吸引战略投资者，增加市值和股东基础。然而，公司在进行定增过程中需要谨慎考虑各种风险因素，以确保定增能够为公司带来长期价值和可持续发展。

Why did 360 choose to do a private placement?

The rapidly growing Chinese internet industry has seen many companies raise funds through private placements to support their business expansion and innovation. 360 (Qihoo 360 Technology Co. Ltd.), as a well-known internet security company, also chose to do a private placement for fundraising.

Firstly, the main purpose of 360's private placement is to raise capital for expanding its business. The internet security sector is highly competitive and requires substantial funds for technology research and development, talent acquisition, and marketing. Through the private placement financing, the company can quickly increase its capital strength, enhance market competitiveness, and further develop new products and markets.

Secondly, 360 chose a private placement to attract strategic investors. In the capital market, there are many investors who have high expectations for the internet security industry and are willing to provide financial and resource support. Through the private placement, 360 can attract these investors with industry experience and resource advantages, cooperate with them for mutual benefit, and jointly promote the company's development.

Furthermore, the private placement can also increase the company's market value and shareholder base. After the private placement is completed, the company's share capital will expand, and its market value will correspondingly rise. This will bring more development opportunities to the company and attract more attention and support from investors. At the same time, the private placement can introduce new shareholders, expand the company's shareholder base, and enhance the company's governance level and decision-making capabilities.

However, private placements also come with risks and challenges. Firstly, the private placement may lead to dilution of equity and have an impact on the interests of existing shareholders. Secondly, selecting appropriate private placement prices and investors requires careful consideration and professional competence from the company's management to ensure the stability and sustainability of the company's long-term development.

In conclusion, 360 chose to do a private placement to support its business expansion and innovation. Through private placement financing, the company can strengthen its capital strength, attract strategic investors, increase market value, and expand the shareholder base. However, the company needs to carefully consider various risk factors during the private placement process to ensure that it can bring long-term value and sustainable development to the company.