【中文版】

代销是指企业将产品或服务销售给第三方销售渠道，由第三方销售渠道负责产品的销售和推广，代销商从中获取佣金收益的一种销售模式。代销模式在国内外都较为常见，它可以帮助企业扩大销售渠道，提高市场占有率，同时也可以为代销商带来额外的收益。

代销商与企业的合作方式通常有两种：一种是代销商根据企业提供的产品和价格进行销售，赚取佣金收益；另一种是代销商根据企业的要求进行定制化推广，通过自身的渠道和资源进行销售，按照销售额或利润获得佣金收益。

代销模式具有灵活性和风险性较低的特点。代销商可以根据自身的资源和能力选择适合自己的产品和销售策略，同时也能够降低库存风险和成本。但是，代销模式也存在一些问题，如代销商的忠诚度和利益不一致、信息不对称等，需要企业和代销商共同努力解决。

总之，代销是一种较为常见的销售模式，它可以帮助企业扩大销售渠道和市场占有率，同时也能够为代销商带来额外的收益。但是，企业和代销商需要选择合适的合作方式和策略，避免出现不利的情况。

【英文版】

Proxy sale refers to a sales model in which a company outsources the sales and promotion of its products or services to a third-party distributor, who earns commissions from the sales. This model is commonly used worldwide and can help companies expand their sales channels, increase market share, and provide additional income to the distributor.

There are two main ways for distributors to cooperate with companies: one is for distributors to resell the company's products at fixed prices and earn commissions; the other is for distributors to customize promotion based on the company's requirements, sell through their own channels and resources, and earn commissions based on sales volume or profit.

The proxy sale model has the characteristics of flexibility and low risk. Distributors can choose their own products and sales strategies based on their own resources and abilities, while also reducing inventory risks and costs. However, there are also some problems in the proxy sale model, such as不一致的 loyalty and interests of distributors and information asymmetry, which require companies and distributors to work together to solve.

In summary, proxy sale is a common sales model that can help companies expand their sales channels and market share, while also providing additional income to distributors. However, companies and distributors need to choose appropriate cooperation modes and strategies to avoid unfavorable situations.