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什么是电视转型(数字化转型需要什么)

【中文版】

随着数字化时代的到来,电视行业正面临着前所未有的挑战和机遇。电视转型是指将传统的电视媒体与新技术、新业务模式相结合,以适应数字化时代的需求和变化。

电视转型的主要内容包括:

  1. 智能电视:智能电视是电视转型的核心,它可以通过互联网连接实现更多的功能,如搜索、点播、互动等。智能电视的发展将使电视媒体更加个性化和智能化。

  2. 互联网电视:互联网电视是一种新的业务模式,它将电视媒体与互联网技术相结合,使观众可以通过互联网观看电视节目。互联网电视的发展将使电视媒体更加开放和互动。

  3. 移动电视:移动电视是指在移动设备上观看电视节目的一种方式。随着移动互联网的发展,移动电视已经成为人们日常生活中不可或缺的一部分。移动电视的发展将使电视媒体更加便捷和实时。

  4. OTT(Over The Top)业务:OTT业务是一种通过互联网传输的电视业务,观众可以通过互联网观看各种类型的电视节目。OTT业务的发展将使电视媒体更加多样化和灵活。

总之,电视转型是数字化时代电视行业发展的必经之路,它将使电视媒体更加适应数字化时代的需求和变化,同时也将为观众带来更加丰富、个性化和便捷的视听体验。

【英文版】

With the arrival of the digital era, the television industry is facing unprecedented challenges and opportunities. Television transformation refers to the combination of traditional television media with new technologies and business models to adapt to the needs and changes of the digital era.

The main content of television transformation includes:

  1. Smart TV: Smart TV is at the core of television transformation. It can achieve more functions through internet connection, such as search, on-demand, and interaction. The development of smart TV will make television media more personalized and intelligent.

  2. Internet TV: Internet TV is a new business model that combines television media with internet technology, allowing viewers to watch TV programs through the internet. The development of Internet TV will make television media more open and interactive.

  3. Mobile TV: Mobile TV refers to watching TV programs on mobile devices. With the development of the mobile internet, mobile TV has become an indispensable part of people's daily lives. The development of mobile TV will make television media more convenient and real-time.

  4. OTT (Over The Top) business: OTT business is a type of TV service transmitted over the internet, allowing viewers to watch various types of TV programs through the internet. The development of OTT business will make television media more diverse and flexible.

In summary, television transformation is the only way for the development of the television industry in the digital era. It will enable television media to better adapt to the needs and changes of the digital era, and also bring viewers a more rich, personalized, and convenient audio-visual experience.

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