【中文版】

市场范围指的是在特定区域内，消费者对某种产品或服务的需求情况。它包括消费者对产品或服务的需求量、购买欲望及购买能力等。市场范围是市场营销策略的基础，帮助企业确定市场定位、目标市场及营销策略等。

市场范围的确定需要了解目标市场的需求特点、消费水平、购买习惯等因素，同时还要考虑市场竞争状况、自身实力等。企业可以根据市场范围的大小，选择不同的营销策略，如扩大产品线、改变销售方式、调整价格等。

市场范围与市场占有率不同。市场占有率是指企业在特定市场中销售量与市场份额之比，反映了企业在市场中的竞争地位和实力。而市场范围更侧重于消费者需求的覆盖范围，是企业进行市场定位和制定营销策略的重要依据。

总之，市场范围是企业在市场营销中必须关注的一个重要概念，它帮助企业了解目标市场需求情况，制定合适的营销策略，提高市场竞争力。

【英文版】

What is market scope? Market scope refers to the demand for a particular product or service within a specific region, including the quantity of consumers' demand, purchasing power, and ability to pay. Market scope is the foundation of marketing strategy, helping enterprises determine market positioning, target market, and marketing strategies.

The determination of market scope requires an understanding of the characteristics of target market demand, consumption level, purchasing habits, and other factors. At the same time, it also needs to consider market competition status and their own strength. Enterprises can choose different marketing strategies based on the size of the market scope, such as expanding product lines, changing sales methods, adjusting prices, etc.

Market scope is different from market share. Market share refers to the ratio of a company's sales volume to its market share in a specific market, reflecting the company's competitive position and strength in the market. Market scope is more focused on the coverage range of consumer demand and is an important basis for enterprises to determine market positioning and formulate marketing strategies.

In summary, market scope is an important concept that enterprises must pay attention to in marketing. It helps enterprises understand the target market demand situation, formulate appropriate marketing strategies, and improve market competitiveness.