淘宝怎么看去年的总营业额

在淘宝平台上经营店铺，了解去年的总营业额对于评估店铺的经营状况和制定未来的发展策略至关重要。以下是几种查看淘宝店铺去年总营业额的方法：

首先，登录淘宝卖家中心后台，点击营销中心，选择商业顾问选项，并进入店铺业务顾问后台。在业务顾问中，点击配置目标，然后单击添加目标，您就可以查看该店铺去年的销售额。

其次，打开业务人员，通过业务分析中的交易概述功能。打开这个功能后，可以按月选择时间，通过查看每个月的累计付款金额，从而计算出全年的销售额。另外，还可以在业务人员中选择取数据，在这个地方选择下单的选项，选择好时机，导出到数据表中，也能够算出销售额。

此外，如果您想查看更详细准确的数据，您可以使用生意参谋。在生意参谋里，有运营视窗和管理视窗等功能，您可以根据需要选择季度或者月来查看相关数据。

需要注意的是，淘宝后台的数据可能会有一定的滞后性。如果您每天的生意不多，还可以在已卖出宝贝里面按日期选择进行查看，这样的数据会比较准确。

总之，通过以上多种方法的综合运用，您就能够较为准确地查看淘宝店铺去年的总营业额，从而为店铺的经营决策提供有力的支持。

How to View the Total Turnover of Last Year on Taobao

When operating a store on the Taobao platform, understanding the total turnover of last year is crucial for evaluating the store's operating conditions and formulating future development strategies. The following are several methods to view the total turnover of your Taobao store last year:

Firstly, log in to the Taobao seller center background, click on the marketing center, select the business consultant option, and enter the store business consultant background. In the business consultant, click on the configuration target, and then click on the add target, and you can view the store's sales last year.

Secondly, open the business personnel, through the transaction overview function in business analysis. After opening this function, you can select the time by month and calculate the annual sales amount by viewing the cumulative payment amount of each month. In addition, you can also select the data acquisition option in the business personnel, select the order option here, select the right time, and export it to the data table to calculate the sales amount.

Furthermore, if you want to view more detailed and accurate data, you can use the business参谋. In the business参谋, there are functions such as the operation window and the management window. You can select the quarter or month to view the relevant data according to your needs.

It should be noted that the data in the Taobao background may have a certain lag. If your business is not much every day, you can also view it by selecting the date in the sold items, and the data will be more accurate.

In conclusion, through the comprehensive application of the above multiple methods, you can view the total turnover of your Taobao store last year more accurately, thereby providing strong support for the store's business decision-making.