为什么分众传媒选择七喜？

作为一家中国领先的户外媒体公司，分众传媒一直以来都在不断寻找与其品牌定位相符的合作伙伴。选择与七喜合作，对于分众传媒来说是一个明智的决策。

首先，七喜作为全球知名的饮料品牌，拥有庞大的市场和消费群体。分众传媒希望通过与七喜的合作，借助其品牌影响力和广告资源，将自身的广告业务拓展到更广阔的市场。

同时，七喜的品牌形象与分众传媒的企业文化高度契合。分众传媒一直以来注重创新、活力和多样性，而七喜作为一个年轻、时尚的品牌，能够与分众传媒共同传递这种积极向上的形象。

另外，七喜的产品特点也与分众传媒的广告形式相匹配。七喜以其清新、口感独特的汽水饮品著称，而分众传媒则专注于户外广告投放，如巨幅广告牌、公交车站等。这样的合作可以将七喜的品牌形象与分众传媒的广告场景相结合，为消费者带来绝佳的品牌体验。

此外，七喜也积极倡导绿色环保和可持续发展。分众传媒一直关注社会责任和可持续性发展，选择与七喜合作，也是看中了其对环境保护的承诺。这种共同的价值观使得分众传媒和七喜能够在合作中形成更深层次的共识和互补。

总之，分众传媒选择七喜作为合作伙伴，是基于双方的市场优势、品牌形象契合、产品特点匹配以及共同的价值观。这样的合作将为分众传媒带来更大的广告业务机会，并进一步推动两个品牌在各自领域的发展。

Why did Focus Media choose Pepsi?

As a leading outdoor media company in China, Focus Media has always been looking for partners who align with its brand positioning. Choosing to cooperate with Pepsi is a wise decision for Focus Media.

Firstly, Pepsi is a globally renowned beverage brand with a large market and consumer base. By collaborating with Pepsi, Focus Media aims to expand its advertising business to a broader market, leveraging its brand influence and advertising resources.

Moreover, Pepsi's brand image aligns well with Focus Media's corporate culture. Focus Media emphasizes innovation, vitality, and diversity, while Pepsi, as a young and stylish brand, can jointly convey the positive image of both companies.

Furthermore, Pepsi's product characteristics are also compatible with Focus Media's advertising formats. Pepsi is known for its refreshing and uniquely flavored soft drinks, while Focus Media focuses on outdoor advertising placement such as large billboards and bus stops. Such collaboration can combine Pepsi's brand image with Focus Media's advertising scenes, providing consumers with an excellent brand experience.

Additionally, Pepsi actively advocates for green environmental protection and sustainable development. Focus Media has always been concerned about social responsibility and sustainable development. Choosing to cooperate with Pepsi is also based on its commitment to environmental protection. This shared value enables Focus Media and Pepsi to form a deeper consensus and complement each other in their cooperation.

In conclusion, Focus Media's choice of Pepsi as a partner is based on market advantages, alignment of brand images, compatibility of product characteristics, and shared values. This collaboration will bring greater advertising opportunities to Focus Media and further promote the development of both brands in their respective fields.