好英语网抖音海外版TikTok年度排行榜，以及它能在2020年走多远？
TikTok has released the TikTok 100, a year-in-review list that names the top videos, genres, creators and memes that shaped the fastest-growing platform of the past year. The list highlights popular TikToks in topic areas like beauty and style, sports, pets and dance trends.
TikTok发布了TikTok 100，这份年度回顾名单给出了过去一年发展最快的平台上排名最高的视频、类型、创作者和米姆。排行榜突出了美与时尚、运动、宠物和舞蹈潮流等主题领域的热门TikToks。
The most viral videos on the app included a science experiment conducted by YouTube star David Dobrik, a man doing surgery on a banana and a swimming pool stunt gone terribly wrong. Top memes on the app included #TikTokChecks (a format where users show off locations or objects as markers of their identity), VSCO girls (a youthful subculture consisting of scrunchies, Hydro Flasks and environmentalism) and “walk a mile,” in which people create high-heeled shoes out of absurd objects in a riff on an Iggy Azalea song.
这款app上最受欢迎的视频包括YouTube明星戴维·多布里克(David Dobrik)进行的一个科学实验，一名男子给香蕉做手术，以及一个出了大问题的泳池噱头。这款app上排名最高的米姆包括#TikTokChecks（用户用于炫耀地点或物件，作为身份标识的一种形式）、VSCO女孩（一种包括布发箍、Hydro Flasks和环保的青年亚文化），以及“走一英里”——人们穿上荒谬的材料制造的高跟鞋，踩着Iggy Azalea的一首歌做即兴模仿。
“The thing that continues to inspire me is how much diversity and amazing content there’s been on the app,” said Vanessa Pappas, the general manager of TikTok North America and Australia. She pointed to the breakout success of Lil Nas X and the impact the platform has had on the music industry as a highlight of this past year. “TikTok has become a hotbed of talent, and there’s so much discoverability on the platform that it can be used as this mechanism to discover new voices,” she said.
“一直激励我的是，这款app上的多样性和惊人的内容，”TikTok北美和澳大利亚区总经理瓦妮莎·帕帕斯(Vanessa Pappas)说。她指出，Lil Nas X的一炮走红，以及该平台对音乐行业的影响是过去一年的亮点。“TikTok已经成为人才的温床，在这个平台上有很多可发现的东西，可以用来作为发现新声音的机制，”她说。
The list, which incorporates views, likes, shares and trends into its rankings, showcases TikTok’s power to generate conversation and drive meme culture. It also shows the app’s role in introducing an entirely new type of notoriety into the online attention economy: TikTok fame. Being “TikTok famous” is a mark of status for teenagers. Clubs have sprung up to help those seeking it; countless young people goof off in their bedrooms with their phones for hours, hoping for a hit.
排名榜的排名考虑了点击率、点赞数、分享数和趋势，展示了TikTok引发对话和推动米姆文化的力量。它还展示了这款应用将一种全新的恶名类型引入在线注意力经济的作用：TikTok名声。“TikTok名声”是青少年身份的标志。帮助那些寻求这种名声者的俱乐部层出不穷；数不清的年轻人在卧室里玩手机，一玩就是几个小时，希望能一举成名。
TikTok fame is different from fame on other social platforms like YouTube, Twitter or Instagram. Because TikTok primarily serves viewers through its algorithm-driven feed, you don’t need a single follower on the app to have a video blow up. You just need to tap into the right trend, or do the right dance at the right time.
TikTok名声不同于YouTube、Twitter或Instagram等其他社交平台上的名声。因为TikTok主要是通过算法驱动的供给来为浏览者服务，所以不需要有任何关注者，你的视频也能火爆。你只需要跟上正确的潮流，或者在适当的时候跳个适当的舞。
“There’s something really attainable about TikTok fame. Anyone can post a video and it can be seen by hundreds or millions of people,” said Ms. Pappas. From there, fame happens fast. TikTok creators on the TikTok 100 include Noen Eubanks, who made his first video a year ago in September and now has more than 7 million followers. Others include Chase Hudson, @ThisAintJay and Charli D’Amelio.
“TikTok名声确实是一种可以实现的东西。任何人都可以上传视频，这个视频能被数亿人看到，”帕帕斯说。名声从那里来得很快。TikTok 100排名榜上的创作者包括诺恩·尤班克斯(Noen Eubanks)，他在2018年9月制作了自己的第一个视频，现在已有700多万粉丝。其他创作者还包括蔡斯·哈德森(Chase Hudson)，@ThisAintJay和查利·德阿梅里奥(Charli D’Amelio)。
“When we think about TikTok it’s this mobile-first platform and there’s so many things about the format itself that speaks to meme culture,” Ms. Pappas said. “Anyone can have a viral moment. Often we see creators take a topic and put their own spin on it and it really does have this viral effect. Because TikTok tends to lower the barrier of entry, creation is really being democratized.”
“TikTok在我们的考虑中是这个移动优先的平台，这个格式本身有很多东西都与米姆文化有关，”帕帕斯说。“任何人都能有一个走红时刻。我们常常看到创作者选择一个主题，对其加上他们自己的解释，其结果真的有这种走红效应。因为TikTok往往会降低进入的门槛，所以创造真正地民主化了。”
Predictions for 2020
2020年的预测
As the platform continues to birth new creators, Ms. Pappas said helping them make money is something the company is thinking hard about. She previously worked at YouTube and is deeply familiar with the tensions that arise between those seeking to make a living on social platforms and the platforms themselves.
随着这个平台上不断涌现新的创作者，帕帕斯说，帮助他们赚钱是公司正在认真考虑的事情。她以前在YouTube工作过，对那些寻求在社交平台上谋生的人和平台本身之间的紧张关系非常熟悉。
“Creators are such an important part of our ecosystem, and monetization is something we hear often,” Ms. Pappas said. “We’re at the beginning stages of exploring different models and ways we can connect creators with brands and opportunities. We recently rolled out TikTok’s creator marketplace that connects creators to brands. We’re definitely in that exploratory phase, but we’re focused on what ways we can best serve our creative community.”
“创造者是我们生态系统中重要的一部分，而赚钱也是我们经常听到的东西，”帕帕斯说。“我们正处于探索将创造者与品牌和机遇联系起来的不同模式和方式的初级阶段。我们最近推出了TikTok的创作者市场，将创作者与品牌联系起来。毫无疑问，我们正处于探索阶段，但我们关注的是怎样才能最好地为我们的创作社区服务。”
Serving that community also means broadening what many would consider traditional creators or influencers. “The definition of ‘creator’ is changing,” Ms. Pappas said. “We’re seeing this next generation of creators being born in ways we haven’t seen previously. For me, what’s been interesting is that now anyone can become a creator. People are owning their own voice, not having to express a polished version of themselves. When you look at other platforms there’s different versions of yourself you’re putting out there, TikTok is about being yourself, warts and all, and this new generation of creators is really embracing that.”
为这个社区服务还意味着拓宽创作者或影响者在人们心目中的传统定义。“‘创造者’的定义正在改变，”帕帕斯说。“我们正目睹新一代创造者以前所未见的方式诞生。对我来说有趣的是，现在任何人都可以成为创造者。人们为自己发声，不需要去表达一个包装过的自己。在其他平台上，你会放上不同版本的自己，而TikTok就是要让你做自己，毫无遮掩，而新一代的创作者真的很喜欢这一点。”
It’s not likely that news will be the company’s future focus. “There are so many outlets to find breaking news, so I don’t see TikTok as being a place for that. We’re not a real-time platform,” Ms. Pappas said.
新闻不太可能成为公司未来的重点。“有太多挖掘重大新闻的媒体，所以我不认为TikTok是这样的地方。我们不是一个实时平台。”帕帕斯说。
However, the app is becoming increasingly political. Young activists use TikTok to spread political messages; users of all ages have begun leveraging the platform to share opinions on issues surrounding the impeachment inquiry, Trump administration policies, the 2020 election and more.
然而，该应用程序变得越来越政治化。年轻的激进分子用TikTok传播政治信息；各个年龄段的用户都开始利用该平台就弹劾调查、特朗普政府政策、2020年大选等问题分享见解。
Misinformation is something the company says it’s deeply concerned about heading into 2020. “I think as a platform of scale you can’t not think about these things today and there’s a level of responsibility we have to take on,” Ms. Pappas said. “We want to make sure we’re safeguarding our users from things like misinformation. We have a number of things we’re beefing up: our policies, ensuring we have expert moderators who know how to define that type of content, what is misinformation, and ensuring we have the technology in place to scan for things like coordinated abuse. We’re looking across the industry and looking at what we can learn from.”
公司称，步入2020年之际，虚假信息引起了它的深切关注。“我认为作为一个如此规模的平台，如今你没法不去思考这些事，我们要承担起一定的责任，”帕帕斯说。“我们想要确保，我们可以保护用户不受虚假信息等问题的伤害。我们有很多方面正在加强：我们的政策，确保我们有专业的懂得辨别这类内容的版主，什么是虚假信息，并确保我们拥有技术来审查诸如协作虐待之类的行为。我们观察整个行业并寻找可以学到的东西。”
As TikTok continues to scale in the U.S., Ms. Pappas said American TikTok culture has already begun to affect international markets. “I think today’s list of the top 100 is a really good example of everything that’s resonating from the U.S. globally. We’ve seen effects that have gone viral in other markets, like green screen and TikTok text. It’s been great to see how those trends have gone across barriers.”
随着TikTok在美国的规模不断扩大，帕帕斯说美国TikTok文化已经开始影响国际市场。“我认为，今天的前100名名单是美国在全球范围内引起共鸣的一个很好的例子，我们已经在其他市场上看到了迅速传播的效果，例如绿屏和TikTok文字。很高兴看到这些趋势越过屏障。”
TikTok stars also are taking on the wider internet as they spread across platforms, racking up as many as millions of followers on YouTube and Instagram. Ms. Pappas has a goal that they don’t abandon the app for greener pastures. “Creators are really the heart and soul of the app,” she said. “We want to make sure we’re supporting them, they’re creating the amazing content people are coming to see every day.”
TikTok明星也会跨平台，在更广泛的互联网上传播，他们在YouTube和Instagram上吸引了多达数百万的粉丝。帕帕斯的一个目标是，他们不会为了更多的利益而放弃这个应用。“创作者是这款应用的核心，”她说。“我们想要确保我们对他们的支持，他们正在创造人们每天都会来看的精彩内容。”