【中文版】
万豪收购喜达屋的原因主要是为了扩大业务规模和提升全球竞争力。喜达屋是一家国际性的酒店管理集团,拥有众多知名酒店品牌和优秀的经营管理团队,其业务遍及全球多个国家和地区。收购喜达屋可以让万豪在全球范围内扩展业务,增加酒店数量和市场份额,提高品牌知名度和竞争力。
此外,万豪收购喜达屋还可以实现资源共享和优势互补。万豪和喜达屋在酒店运营、品牌建设、市场营销等方面都有很强的实力和经验,双方可以相互学习和借鉴,提高运营效率和管理水平。同时,收购喜达屋还可以让万豪进入新的市场领域,拓展业务范围,增加收益来源。
总之,万豪收购喜达屋是出于扩大业务规模、提升全球竞争力、实现资源共享和优势互补等方面的考虑。这一举措将有助于万豪在酒店行业的发展,同时也为消费者提供更好的服务和体验。
【英文版】
Marriott's acquisition of Starwood Hotels is mainly aimed at expanding its business scale and enhancing its global competitiveness. Starwood is an international hotel management group with many well-known hotel brands and excellent management teams, whose business covers multiple countries and regions around the world. Acquiring Starwood can help Marriott expand its business globally, increase the number of hotels and market share, enhance brand awareness and competitiveness.
In addition, Marriott's acquisition of Starwood can achieve resource sharing and complementary advantages. Both Marriott and Starwood possess strong strength and experience in hotel operation, brand building, marketing, etc. They can learn from and draw on each other to improve operational efficiency and management level. At the same time, acquiring Starwood allows Marriott to enter new markets and expand business scope, increasing revenue sources.
In summary, Marriott's acquisition of Starwood Hotels is to expand its business scale, enhance its global competitiveness, and achieve resource sharing and complementary advantages. This move will help Marriott's development in the hotel industry and also provide better service and experience for consumers.