【中文版】

适销性是指产品或服务在市场上的适应程度和受欢迎程度。换句话说，适销性就是市场需求与产品或服务之间的匹配程度。如果一个产品或服务能够很好地满足市场需求，那么它的适销性就很高，反之则适销性低。

适销性对于企业的生存和发展至关重要。如果一个企业的产品或服务不适销，那么它就很难在市场上获得成功。因此，企业需要不断地进行市场调研，了解市场需求和趋势，然后根据市场需求和趋势来设计和生产产品或提供服务。

在提高产品或服务的适销性方面，企业可以采用多种方法。例如，企业可以通过创新来提高产品或服务的性能和质量，从而更好地满足市场需求。此外，企业还可以通过营销策略来提高产品或服务的知名度和认可度，进而增加销售量。

总之，适销性是衡量产品或服务在市场上适应程度和受欢迎程度的重要指标，对于企业的生存和发展具有重要意义。

【英文版】

Marketability refers to the degree of adaptability and popularity of a product or service in the market. In other words, it is the match between market demand and the product or service. If a product or service can meet market demand well, then its marketability is high, and vice versa.

Marketability is crucial for a company's survival and development. If a company's product or service is not marketable, then it is difficult to succeed in the market. Therefore, companies need to conduct continuous market research to understand market demand and trends, and then design and produce products or provide services based on market demand and trends.

In improving the marketability of a product or service, companies can use various methods. For example, companies can innovate to improve the performance and quality of products or services to better meet market demand. In addition, companies can also increase product or service awareness and recognition through marketing strategies to increase sales.

In summary, marketability is an important indicator to measure the degree of adaptability and popularity of a product or service in the market, which is of great significance for a company's survival and development.