中文：

路演是近年来商业领域中越来越流行的一种宣传和推广活动，是指在公共场所或者商业场所进行现场宣传、展示、演讲和推广等活动，以吸引潜在客户、投资者、合作伙伴等对象的关注和参与。

路演通常是由一家公司或团队组织，为了宣传自己的产品、服务或者品牌，吸引更多的客户和投资者，扩大市场份额和知名度而进行的一项活动。在路演中，公司或团队会通过演讲、展示、表演、互动等方式，向观众展示自己的产品、服务或者品牌，解答观众的问题，并尽可能地吸引更多的关注和参与。

路演的形式多种多样，可以根据不同的行业和领域进行定制化的设计和安排。例如，在科技领域中，路演通常会展示公司的产品和技术，介绍商业模式和盈利模式，吸引投资者的关注和投资；在文化领域中，路演则可以是一种表演形式，通过现场演出、互动等方式吸引观众的参与和关注。

总的来说，路演是一种有效的宣传和推广方式，可以帮助公司或团队扩大知名度、吸引投资和客户、促进销售和业务拓展等。

英文：

Roadshow is a popular promotional activity in the business world in recent years, which refers to on-site promotion, display, speech and promotion activities in public places or business venues to attract the attention and participation of potential customers, investors, partners and other targets.

A roadshow is usually organized by a company or team to promote their products, services or brands, attract more customers and investors, and expand market share and brand awareness. In the roadshow, the company or team will present their products, services or brands to the audience through speech, display, performance, interaction and other methods, answer the audience's questions, and attract as much attention and participation as possible.

Roadshows come in various forms and can be customized and arranged according to different industries and fields. For example, in the technology field, the roadshow usually demonstrates the company's products and technologies, introduces business models and profit models to attract investors' attention and investment; in the cultural field, the roadshow can be a performance form that attracts the audience's participation and attention through live performances, interactions and other methods.

Overall, the roadshow is an effective way of promotion that helps companies or teams expand their visibility, attract investment and customers, promote sales and business expansion, etc.