中文版

什么是四大违规销售？

在商业活动中，违规销售行为常常导致市场秩序混乱、消费者利益受损。其中，四大违规销售行为尤为突出，它们分别是虚假宣传、价格欺诈、违规促销和侵犯知识产权。

虚假宣传

虚假宣传是指商家在销售过程中，对产品或服务进行夸大、误导性的宣传，使消费者产生误解，从而诱导其购买。这种行为不仅损害了消费者的知情权，也破坏了市场的公平竞争。

价格欺诈

价格欺诈是指商家利用虚假价格信息，如虚高原价、虚低折扣等，欺骗消费者，使其产生错误的购买决策。这种行为不仅侵害了消费者的利益，也损害了市场的诚信体系。

违规促销

违规促销是指商家在促销活动中，违反法律法规或行业规范，如虚构促销信息、不履行促销承诺等。这种行为不仅扰乱了市场秩序，也损害了消费者的权益。

侵犯知识产权

侵犯知识产权是指商家在销售过程中，未经知识产权所有人的许可，擅自使用、复制或销售其知识产权产品。这种行为不仅侵犯了知识产权人的合法权益，也阻碍了市场的创新发展。

英文版

What Are the Four Major Violations of Sales?

In commercial activities,违规 sales often lead to market disorder and consumer interest losses. Among them, the four major violations of sales stand out, including false advertising, price fraud, illegal promotion, and intellectual property infringement.

False Advertising

False advertising refers to the exaggerated or misleading promotion of products or services by merchants during the sales process, which misleads consumers and induces them to make purchases. This behavior not only harms consumers' right to know but also undermines fair competition in the market.

Price Fraud

Price fraud occurs when merchants use false price information, such as inflated original prices or falsely low discounts, to deceive consumers and lead them to make incorrect purchasing decisions. This behavior not only infringes on consumers' interests but also damages the integrity of the market.

Illegal Promotion

Illegal promotion refers to merchants violating laws, regulations, or industry standards during promotional activities, such as fabricating promotional information or failing to fulfill promotional promises. This behavior disrupts market order and harms consumers' rights.

Intellectual Property Infringement

Intellectual property infringement occurs when merchants use, copy, or sell intellectual property products without the permission of the intellectual property owner during the sales process. This behavior not only violates the legitimate rights and interests of intellectual property owners but also hinders market innovation and development.